Relationship between brand demand price elasticity and other market performance measures: An empirical research on chinese mobile phone industry

被引：0
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作者：
Yu, Ming-Yang [1 ]
Gao, Fang [2 ]
机构：
[1] Antai College of Economics and Management, Shanghai Jiaotong University, Shanghai 200052, China
[2] School of Communication, East China Normal University, Shanghai 200062, China
来源：
Shanghai Jiaotong Daxue Xuebao/Journal of Shanghai Jiaotong University | 2009年 / 43卷 / 09期
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页码：1394 / 1397
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