Analysis of marketing innovation risk based on network model

被引：0
|
作者：
机构：
[1] Ping, Han
[2] Shunbin, L.
来源：
Ping, Han | 1600年 / Science and Engineering Research Support Society卷 / 07期
关键词：
Marketing - Risk analysis - Commerce - Risk assessment;
D O I：
10.14257/ijunnesst.2014.7.4.10
中图分类号：
学科分类号：
摘要：
This paper puts forward the network model to analyze the marketing innovation risk, according to the characteristics of modern enterprises’ marketing innovation, importing the concept of project network figure from the theory of project management. In order to provide an effective marketing innovation risk analysis method for modern enterprises. This paper also uses the network model to analyze two new marketing innovation policy of an automobile company. © 2014 SERSC.
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