Understanding CRM performance: The mediating role of customer satisfaction

被引:0
|
作者
Hsu, Cheng-Se [1 ]
Yang, Yi-Feng [2 ]
机构
[1] Master’s Program for Foreign Language Service Industries, Da-Yeh University, No. 168, University Rd, Dacun, Changhua, Taiwan
[2] Graduate School of Business and Administration, Shu-Te University, No. 59, Hengshan Rd, Yanchao Dist, Kaohsiung City, Taiwan
来源
关键词
Compendex;
D O I
暂无
中图分类号
学科分类号
摘要
Customer satisfaction
引用
收藏
页码:2153 / 2157
相关论文
共 50 条
  • [31] The Impact of CKM and Customer Satisfaction on Customer Loyalty in Saudi Banking Sector: The Mediating Role of Customer Trust
    Albarq, Abbas N. N.
    ADMINISTRATIVE SCIENCES, 2023, 13 (03)
  • [32] Customer Satisfaction and Loyalty : A Review in the Perspective of CRM
    Khalafinezhad, Raha
    Long, Choi Sang
    JURNAL TEKNOLOGI, 2013, 64 (02):
  • [33] CRM, Skepticism and Patronage Intention-the mediating and moderating role of satisfaction and religiosity
    Deb, Madhurima
    Sharma, Vinay Kumar
    Amawate, Vibhas
    JOURNAL OF STRATEGIC MARKETING, 2021, 29 (04) : 316 - 336
  • [34] THE MEDIATING ROLE IN THE CUSTOMER SATISFACTION-LOYALTY RELATIONSHIP ON THE RETAIL INDUSTRY
    Ribeiro, Humberto
    Veloso, Claudia
    Alves, Sandra
    Monte, Paula
    RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE, 2018, : 1128 - 1144
  • [35] Organizational learning culture and customer satisfaction: The mediating role of normative commitment
    Islam, Talat
    Kassim, Norliya
    Ali, Ghulam
    Sadiq, Misbah
    LEARNING ORGANIZATION, 2014, 21 (06): : 392 - +
  • [36] Impact of service agents on customer satisfaction and loyalty: mediating role of Chatbots
    Naqvi, Muhammad Hasnain Abbas
    Zhang, Hongyu
    Naqvi, Mishal Hasnain
    Kun, Li
    JOURNAL OF MODELLING IN MANAGEMENT, 2024, 19 (02) : 470 - 491
  • [37] Customers' craft beer repurchase intention: the mediating role of customer satisfaction
    Tong, Mingqiang
    INTERNATIONAL JOURNAL OF FOOD PROPERTIES, 2022, 25 (01) : 845 - 856
  • [38] How ESG shapes firm value: The mediating role of customer satisfaction
    Seok, Junhee
    Kim, Yanghee
    Oh, Yun Kyung
    TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 2024, 208
  • [39] Does product design stimulate customer satisfaction? Mediating role of affect
    Sabir, Sana S.
    ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2020, 32 (06) : 1255 - 1268
  • [40] FACTORS INFLUENCING ONLINE PURCHASE INTENTION WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION
    Shafique-ur-Rehman
    Bano, Talat
    Bhatti, Anam
    INTERNATIONAL JOURNAL OF ECONOMICS MANAGEMENT AND ACCOUNTING, 2019, 27 (01): : 235 - 252