Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment

被引：0
|
作者：
Ruiz-Conde, Enar [1 ]
Wieringa, Jaap E. [2 ]
Leeflang, Peter S.H. [2 ]
机构：
[1] Department of Marketing, Faculty of Economics and Business Sciences, University of Alicante, Campus de San Vicente del Raspeig, Ap. 99, 03080 Alicante, Spain
[2] Department of Marketing, Faculty of Economics, University of Groningen, PO Box 800, 9700 AV Groningen, Netherlands
来源：
Technological Forecasting and Social Change | 2014年 / 88卷
关键词：
Diffusion;
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页码：49 / 63
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