Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment

被引：0

作者：

Ruiz-Conde, Enar ^{[1
]}

Wieringa, Jaap E. ^{[2
]}

Leeflang, Peter S.H. ^{[2
]}

机构：

[1] Department of Marketing, Faculty of Economics and Business Sciences, University of Alicante, Campus de San Vicente del Raspeig, Ap. 99, 03080 Alicante, Spain

[2] Department of Marketing, Faculty of Economics, University of Groningen, PO Box 800, 9700 AV Groningen, Netherlands

来源：

Technological Forecasting and Social Change | 2014年 / 88卷

关键词：

Diffusion;

D O I：

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中图分类号：

学科分类号：

摘要：

引用

页码：49 / 63

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