Connecting product innovation management and marketing

被引：0
|
作者：
Pitt, Leyland [1 ]
McCarthy, Ian [1 ]
机构：
[1] Segal Graduate School of Business, Simon Fraser University, 500 Granville Street, Vancouver, BC V6C 1W6, Canada
来源：
Journal of Commercial Biotechnology | 2008年 / 14卷 / 03期
关键词：
D O I：
10.5912/jcb242
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：197 / 200
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