A Model Predicting CRM Resource Effect on Business Performance through CRM Capabilities

被引：0
|
作者：
Wang, Yifan [1 ,2 ,3 ]
机构：
[1] School of Chemistry and Chemical Engineering, Yan' An University, Yan'an,716000, China
[2] Shanxi Key Laboratory of Low Metamorphic Coal Clean Utilization, Xi'an,76808, China
[3] School of Management, University College London, London,SW7 2AZ, United Kingdom
来源：
Wireless Communications and Mobile Computing | 2023年 / 2023卷
关键词：
Compilation and indexing terms; Copyright 2025 Elsevier Inc;
D O I：
10.1155/2023/9792999
中图分类号：
学科分类号：
摘要：
Marketing - Public relations
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