STAR, a Universal, Repeatable, Strategic Model of Corporate Innovation for Industry Domination

Within an existing organization, internal expertise, staffing, compensation, information systems, and market focus may complicate the introduction of new ideas while culture and aversion to risk may completely derail the organizations' ability to innovate. The STAR model for corporate innovation provides a theoretical model on how to develop and execute innovative practices to overcome these obstacles and achieve significant market penetration and value. The model is a theoretical framework that empowers organizations of all sizes to construct the necessary structures and advocacy needed to create products, services, and internal processes that enable them to dominate the industry in which they participate. The model also provides the mechanism to support the identification, acceptance, and rapid deployment of relevant new technologies that offer an opportunity to create an unfair advantage, something that is very hard to replicate.