STRATEGIC INNOVATION IN POLISH TRANSPORT INDUSTRY

The purpose of the paper is to examine whether strategic innovation has an impact on the enterprise's activity in transport industry. The main interest in the paper lies in integrating different dimensions of innovation novelty and originality of the innovation - to evaluate enterprise performance. To derive more sales from innovation, service firms need to enter the market early. The literature stresses the importance of strategic innovation in order to create competitive advantage in the transport company. In the first part of the article the construct of strategic innovation is shown. Strategic innovation initiatives undertaken by industry participants are presented as well. Enterprises in transport industry and their managers are sometimes fixed in industry specifications. These recipes can block the creation and realization of strategic innovation. Some enterprises are trying to break out of existing frames and their experiences determine to specific ways of markets sensing. The research frames of strategic innovation initiatives are brought in the managerial frames and identify drivers and barriers with advantages and disadvantages of the process of strategic innovation in Polish transport enterprises. The second part of the article looks at the stages of strategic innovation and their impact on Polish transport industry.