A Study of Internal Factors Enabling Impulse Buying Behaviour—A Gap Analysis

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作者
Sharma, Bhavana [1 ]
Singh, Nishant Kumar [1 ]
Mittal, Shivi [2 ]
Yadav, Shruti [1 ]
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[1] G.L Bajaj Institute of Management and Research, Greater Noida, India
[2] GL Bajaj Institute of Technology and Management, Greater Noida, India
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Compilation and indexing terms; Copyright 2024 Elsevier Inc;
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页码:175 / 183
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