Intelligent Design and Application of Traditional Cultural and Creative Products Based on Digital Art Elements

Cultural and creative industry is one of the main fields of digital art element design, and this paper utilizes digital art design for visualization programming of cultural and creative works. Through the three elements of 3D model, registration method and animation composition, the intelligent design process of AR cultural and creative products is defined, and the editing process of AR cultural and creative products is sorted out on this basis. Construct the model of cultural and creative products containing digital art elements, solve the problem of inconsistency between the coordinates and the model network appearing in the modeling, and then carry out the back-end design processing for AR cultural and creative products editing, which constitutes the whole back-end module through real-time methods and multiple trigger events. Through the method of empirical analysis, the feasibility of adding digital art elements to cultural and creative products, the consumers' willingness to purchase cultural and creative products, and the innovation performance of cultural and creative products are analyzed. In the test of the moderating effect of the intelligent design of digital art elements on the cultural and creative products, the performance of the cultural and creative products improves synchronously with the embedding of the digital art elements, and the mean value finally stays at 0.375, and all the straight lines are above zero. © 2023 Xianhang Meng et al., published by Sciendo.