Analysis of EWOM Credibility Antecedents on Twitter and Their Impact on Brand Image and Online Purchase Intention of Local Skincare Products

被引：0
|
作者：
Yolanda, Wenna Selvi [1 ]
Setianti, Cendy Aprilia [1 ]
Yuniarty [1 ]
机构：
[1] Bina Nusantara University, BINUS Online Learning, Management Department, Jakarta, 11480, Indonesia
来源：
International Conference on Emerging Trends in Engineering and Technology, ICETET | 2023年 / 2023-April卷
关键词：
Compendex;
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学科分类号：
摘要：
Purchasing
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