Driving loyalty through time-to-value

被引:0
|
作者
Noori, Hamid [1 ,2 ,3 ]
Deszca, Gene [1 ,4 ]
Munro, Hugh [1 ,5 ]
机构
[1] Laurier Business and Economics, Wilfrid Laurier University, Waterloo, Ont. N2L 3C5, Canada
[2] Department of Operations, Laurier Business School and Economics, Wilfrid Laurier University, Waterloo, Canada
[3] Haas School of Business, University of California, Berkeley
[4] Department of Mangment and Organisational Behaviour, Laurier School of Business and Economics, Wilfrid Laurier University
[5] Department of Management and International Business, Laurier School of Business and Economics, Wilfrid Laurier University
关键词
Breakthrough product development - Customer loyalty - Predecessors;
D O I
10.1504/IJSTM.2002.001631
中图分类号
学科分类号
摘要
引用
收藏
页码:277 / 296
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