Driving loyalty through time-to-value

被引：0
|
作者：
Noori, Hamid [1 ,2 ,3 ]
Deszca, Gene [1 ,4 ]
Munro, Hugh [1 ,5 ]
机构：
[1] Laurier Business and Economics, Wilfrid Laurier University, Waterloo, Ont. N2L 3C5, Canada
[2] Department of Operations, Laurier Business School and Economics, Wilfrid Laurier University, Waterloo, Canada
[3] Haas School of Business, University of California, Berkeley
[4] Department of Mangment and Organisational Behaviour, Laurier School of Business and Economics, Wilfrid Laurier University
[5] Department of Management and International Business, Laurier School of Business and Economics, Wilfrid Laurier University
来源：
International Journal of Services, Technology and Management | 2002年 / 3卷 / 03期
关键词：
Breakthrough product development - Customer loyalty - Predecessors;
D O I：
10.1504/IJSTM.2002.001631
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：277 / 296
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