The state of mobile content

The year 2015 has seen a continued movement to mobile, as marketers in businesses, large and small and across all industries have tried to find ways to effectively engage with their audiences on the small devices that are, increasingly, always within reach. Complementary products such as payment processors, Bluetooth devices, and smartwatches are creating additional new markets. Just as Google AdWords, Facebook, and, increasingly, other social media channels allow marketers to finely target their marketing messages to select audience segments, so will mobile. Better yet, mobile will be able to contextually deliver these messages based on where people are and what they may be doing. Virtual reality and augmented-reality app developers are hoping that consumers will adapt to wearing headsets that take them on increasingly realistic adventures.