The relationships among sustainable marketing, corporate image and customer loyalty for airlines: Moderating effect of consumer sustainable behavior

被引：0
|
作者：
Hu, Kai-Chieh [1 ]
Lee, Tzu-Chieh [1 ]
机构：
[1] Hu, Kai-Chieh
[2] Lee, Tzu-Chieh
来源：
Hu, Kai-Chieh (hkchieh@scu.edu.tw) | 1600年 / Chinese Society for Quality卷 / 27期
关键词：
D O I：
10.6220/joq.202012_27(6).0002
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：366 / 390
相关论文
共 50 条
  • [41] The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication
    Dong, Xiaojing
    Janakiraman, Ramkumar
    Xie, Ying
    MARKETING SCIENCE, 2014, 33 (04) : 567 - 585
  • [42] Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion
    Yuan, Jingbo
    Shahzad, Muhammad Faisal
    Waheed, Abdul
    Wang, Wenyue
    CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, 2023, : 1042 - 1051
  • [43] Image, brand relationships and customer value Exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
    Sajtos, Laszlo
    Kreis, Henning
    Brodie, Roderick
    JOURNAL OF SERVICE THEORY AND PRACTICE, 2015, 25 (01) : 51 - 74
  • [44] Sustainable Consumer Behaviour in the Fast-Moving Consumer Goods Sector: Moderating Role of Competitive Intensity in Green Marketing
    Vuong, Tuan Khanh
    Lam, Thuy Ngoc
    Bui, Ha Manh
    BUSINESS STRATEGY AND DEVELOPMENT, 2024, 7 (04):
  • [45] Corporate Carbon Information Disclosure and Financing Costs: The Moderating Effect of Sustainable Development
    Wang, Guangyang
    Lou, Xinxuan
    Shen, Jianfei
    Dan, Erli
    Zheng, Xinyuan
    Shao, Jiaxin
    Li, Jingjie
    SUSTAINABILITY, 2022, 14 (15)
  • [46] Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty
    Yoon, Victoria Y.
    Hostler, R. Eric
    Guo, Zhiling
    Guimaraes, Tor
    DECISION SUPPORT SYSTEMS, 2013, 55 (04) : 883 - 893
  • [47] The Effect of Service Quality Among Customer Satisfaction, Brand Loyalty and Brand Image
    Yang, K. F.
    Yang, H. W.
    Chang, W. Y.
    Chien, H. K.
    2017 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM), 2017, : 2286 - 2290
  • [48] The influence of internal marketing by airlines on customer-oriented behavior: A test of the mediating effect of emotional labor
    Fu, Yan-Kai
    JOURNAL OF AIR TRANSPORT MANAGEMENT, 2013, 32 : 49 - 57
  • [49] How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market
    Yang, Kaixin
    Bu, Huimei
    Huang, Rui
    Liu, Matthew Tingchi
    ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2024,
  • [50] Service Quality and the Mediating Effect of Corporate Image on the Relationship between Customer Satisfaction and Customer Loyalty in the Malaysian Hotel Industry
    Cheng, Boon-Liat
    Rashid, Md Zabid Abdul
    GADJAH MADA INTERNATIONAL JOURNAL OF BUSINESS, 2013, 15 (02) : 99 - 112
12345