The relationships among sustainable marketing, corporate image and customer loyalty for airlines: Moderating effect of consumer sustainable behavior

被引:0
|
作者
Hu, Kai-Chieh [1 ]
Lee, Tzu-Chieh [1 ]
机构
[1] Hu, Kai-Chieh
[2] Lee, Tzu-Chieh
来源
Hu, Kai-Chieh (hkchieh@scu.edu.tw) | 1600年 / Chinese Society for Quality卷 / 27期
关键词
D O I
10.6220/joq.202012_27(6).0002
中图分类号
学科分类号
摘要
引用
收藏
页码:366 / 390
相关论文
共 50 条
  • [1] Navigating loyalty and trust in the skies: The mediating role of customer satisfaction and image for sustainable airlines
    Hameed, Irfan
    Chatterjee, Rajat Subhra
    Zainab, Bibi
    Tzhe, Ang Xian
    Yee, Lim Shea
    Khan, Kamran
    SUSTAINABLE FUTURES, 2024, 8
  • [2] Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach
    Tanveer, Muhammad
    Ahmad, Abdul-Rahim
    Mahmood, Haider
    Ul Haq, Ikram
    SUSTAINABILITY, 2021, 13 (12)
  • [3] How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility
    Gong, Yanping
    Xiao, Jun
    Tang, Xiuyuan
    Li, Jinglu
    FRONTIERS IN PSYCHOLOGY, 2023, 14
  • [4] Relationships among Customer Loyalty, Customer Satisfaction, Corporate Image and Behavioral Intention for a Corporate on Social Media
    Lyu Hai-xia
    Yu Guang
    Wu Gang
    2015 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING - 22ND ANNUAL CONFERENCE PROCEEDINGS, VOLS I AND II, 2015, : 687 - 693
  • [5] Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image
    Rastogi, Tanya
    Agarwal, Bhawna
    Gopal, Gurram
    JOURNAL OF CLEANER PRODUCTION, 2024, 440
  • [6] Achieving Sustainable Customer Loyalty in the Petrochemical Industry: The Effect of Service Innovation, Product Quality, and Corporate Image with Customer Satisfaction as a Mediator
    Kosasih, Oos
    Hidayat, Kadarisman
    Hutahayan, Benny
    Sunarti
    SUSTAINABILITY, 2024, 16 (16)
  • [7] Sustainable Consumer Behavior and Food Marketing
    Meixner, Oliver
    Riefler, Petra
    Schanes, Karin
    SUSTAINABILITY, 2021, 13 (22)
  • [8] Examination of consumer engagement for loyalty in sustainable destination image
    Zakiah, Siti
    Winarno, Alex
    Hermana, Deni
    COGENT SOCIAL SCIENCES, 2023, 9 (02):
  • [9] Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry
    Sun, Yang
    Kim, Kyung Hoon
    Kim, Juran
    JOURNAL OF GLOBAL FASHION MARKETING, 2014, 5 (01) : 74 - 86
  • [10] Activating the sustainable consumer:The role of customer involvement in corporate sustainability
    Reppmann, Manuel
    Harms, Stephan
    Edinger-Schons, Laura Marie
    Foege, Johann Nils
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2024,