How celebrities can be used in advertising to the best advantage?

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作者：

Sliburyte, Laimona ^{[1
]}

机构：

[1] Kaunas University of Technology, Faculty of Economics and Management, Department of Marketing, Laisves av. 55 - 301, LT-44309 Kaunas, Lithuania

来源：

World Academy of Science, Engineering and Technology | 2009年 / 34卷

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页码：934 / 939

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