Manage innovation as a corporate capability

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作者
Välikangas, Liisa [1 ]
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[1] Strategos Institute, Menlo Park, CA, United States
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Computer software - Industrial engineering - Information technology - Marketing - Societies and institutions - Technical presentations - Websites;
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摘要
In order to succeed, a company needs to manage innovation as a corporate capability. An understanding of innovation from the capability perspective should give a firm a significant competitive advantage. In particular, the key to sparking and driving innovation is making it systematic throughout the organization's culture.
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