Paper mail challenges the Internet

被引：0
|
作者：
Beaumont-Thomas, M.
机构：
来源：
PPI Pulp and Paper International | 2001年 / 43卷 / 06期
关键词：
Internet - Marketing - Postal services - Taxation;
D O I：
暂无
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学科分类号：
摘要：
The direct mail via paper based envelopes and press advertising is growing at high speed. Direct mail industry generates more than £20 billion worth of business every year. Surveys show that a large number of people open the personal mail sent to them. The choice for paper are manila, white cartridge and white gloss. Envelope style is also an important factor. In the postage format, first class stamps are favorite.
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