Affiliate development network strategy for local business and tourism and leisure city: Focused on Southwest Coast Tourism and Leisure city

Tourism and Leisure City refers to a comprehensive and self-sufficient city, which retains residential, medical and educational functions, and which creates a win-win relationship with final consumers such as enterprises, workers, and tourists. However, the creation of Tourism and Leisure City without considering existing local industry may cause conflict against community and impede successful urban development. Therefore, characteristics of present local industry should be thoroughly considered to devise measures to have a synergistic effect and win-win strategy for business and community. Understanding the necessity of this study, characteristics of the local business in the Southwest Coast Tourism and Leisure City(Haenam and Youngam) is elicited in this study in order to provide effective affiliation strategy. Also, extensive opinions from community and professionals are applied to the final affiliation strategy between local business and the Southwest Coast Tourism and Leisure City so as to retain both objectivity and practicality.