Data mining, between statistics and artificial intelligence

In the last decade a new concept had raised in the entrepreneurial side: data mining. Some companies have created data mining units directly linked to the CRM direction and in the professional forums data mining sessions have gained appeal. Data mining has appeared as a new discipline linked to Machine Learning, Artificial Intelligence and Data Bases, clearly differentiated from Statistics. On the other side, on the well-established statistics academia, data mining has been seen as the last fashion of a bad-known trend of data fishing and data dredging It is really so? In this paper we will focus on the statistical roots of data mining, we will try to make and overview of the actual scope of data mining, we will present an application in the TV audience measure and we give some insights for the next future.