General aspects related to dental services marketing

The paper attempts to identify some of the aspects related to healthcare services marketing, in general, and to dental services marketing, in particular. In this respect, specific terminology is clarified, and a brief history of marketing concepts is presented. Then, the main differences between goods and services marketing are discussed, and the particularities of healthcare services are explained. In conclusion, it is shown that marketing a dental care organisation or practice does not differ from marketing any other small business, as the same principles are applied, although there are some particularities related to the type of organisation and the service provided, as well as to the education of practitioners in the field.