Antecedents of Apps Download Intention: An Empirical Study of Google Play

被引：0
|
作者：
Yuan C.-Y. [1 ]
Chu W.-N. [2 ]
Pang L.-C. [3 ,4 ]
机构：
[1] Department of Marketing and Logistics Management, Chihlee University of Technology
[2] Department of Business Administration, National Dong Hwa University
[3] Institute of Human Resource Management, National Sun Yat-sen University
[4] Department of Hospitality Management, Tajen University
来源：
Journal of Quality | 2023年 / 30卷 / 02期
关键词：
download intention; interactivity; PAD emotion model; swift guanxi;
D O I：
10.6220/joq.202304_30(2).0002
中图分类号：
学科分类号：
摘要：
A major concern of managers of mobile application (app) marketplaces is to enhance users’ download intentions. This study investigates the antecedents of users’ download intentions as well as the relationships among interactivity, “pleasure, arousal, and dominance (PAD) emotion,” and swift guanxi by applying the Mehrabian and Russell’s (1974) stimulus–organism–response (S–O–R) paradigm as a theoretical background for the conceptual framework. This study collected 1,209 samples and applied a structural equation modeling to verify that two-way communication, synchronicity, and responsiveness have significant and positive effects on apps users’ control emotion. Control has a significant and positive effect on arousal and pleasure. In addition, arousal has a significant and positive effect on pleasure. The contributions of this research confirm the significant and positive effects of interactivity on control as well as the effect of swift guanxi on apps users’ download intention and its mediation effect between pleasure and download intention. © 2023, Chinese Society for Quality. All rights reserved.
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页码：89 / 111
页数：22
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