Evaluation of Digital Rural Development from the Perspective of Rural Revitalization – Take Zhejiang Province as an Example

The construction of the digital village is a combination of the concept of digital economy and the strategy of rural revitalization, which requires a correct understanding and scientific evaluation. Taking Zhejiang Province as the research object, based on the actual situation and the connotation of digital villages, a digital village indicator system was constructed from the two dimensions of digital village development capacity and development effectiveness, and the relative entropy TOPSIS method was used to analyze the digital villages in Zhejiang Province from 2016 to 2019. Compare and evaluate the development level. The results show that the development of digital villages in Zhejiang Province has achieved remarkable results, and the development level of digital villages has been improved year by year. Among them, the index scores of industry digitalization, governance digitalization, service digitalization, digital life, agricultural production, farmers’ prosperity,and rural prosperity have achieved stable or rapid growth. The close value of TOPSIS is increasing year by year. Finally, it puts forward countermeasures and suggestions to promote the development of digital villages across the country. © 2021 River Publishers