An empirical study of product design for new product development with special reference to Indian mobile industry

The form and function of a product is the subject of product design. The development of the form consists of deciding what the product looks like, that is, how the product is shaped and what is created. Functional layout discusses the function and execution of the material. One way for manufacturers to attract consumers and achieve a difference is by designing the configuration of elements that form a new product collectively. This study is an empirical study of product design which is important for a new product to be presented. In the current context, a manufacturer of mobile phones constantly considers the features that they should incorporate into mobile telephones that are completely different from those of other manufacturers. This research focuses entirely on mobile telephony, which in the last few years has changed dramatically. This study also analyzes the views of the participants who agree that the design of a product plays a very important role in the development of a new product. © 2019 Mattingley Publishing. All rights reserved.