New Product Development in the Fashion Industry: An Empirical Investigation of Italian Firms

被引：20
|
作者：
Bandinelli, Romeo [1 ]
Rinaldi, Rinaldo [1 ]
Rossi, Monica [2 ]
Terzi, Sergio [3 ]
机构：
[1] Univ Florence, Dept Ind Engn, Florence, Italy
[2] Politecn Milan, Dept Econ Management & Ind Engn, Milan, Italy
[3] Univ Bergamo, Dept Ind Engn, Dalmine, BG, Italy
来源：
INTERNATIONAL JOURNAL OF ENGINEERING BUSINESS MANAGEMENT | 2013年 / 5卷
关键词：
New Product Development; Fashion Industry; Empirical Research;
D O I：
10.5772/56841
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper investigates how companies in the fashion industry organize, plan and perform their New Product Development process (NPD). The results have been achieved through an empirical study carried out by the authors with the support of the GeCo Observatory, an Italian research initiative launched in 2012. This paper shows the details of eight selected case studies from the Italian fashion industry.
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页数：9
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