The NTT Service Innovation Laboratory Group aims to create a world in which all people are happy and can live their lives safely, securely, and healthy. Its three laboratories (i.e., NTT Human Informatics Laboratories, NTT Social Informatics Laboratories, and NTT Computer and Data Science Laboratories) research and develop technologies for integrating cyber and physical spaces to create a world in which a harmonious relationship between the Earth, society, and individuals is built. We interviewed Tomoyoshi Oono, senior vice president, head of the NTT Service Innovation Laboratory Group, who is orchestrating the laboratory group’s efforts to solve social issues and create new value by thinking outside the box, about his new mission and the qualities required of top management. © 2021 Nippon Telegraph and Telephone Corp.. All rights reserved.