While How Green Was My Valley has been the subject of much criticism, there has been little effort to explain why it was so popular with contemporary Welsh cinemagoers - including with the female film fans who probably represented the majority of its audience. Although the picture has been dismissed as an essentially masculine one, it had much to offer a female audience, whether it was romance, emotional catharsis, attractive costumes, or its timely discussions of gender roles. Cinemagoing was a vital activity for many women in Wales and it is worth exploring how this defining Welsh film might have become an important and meaningful part of their wartime experience.