Expanding the boundaries of digital orientation research: Scale development and validation

被引：0

作者：

Kindermann, Bastian ^{[1
]}

Schmidt, Corinna Vera Hedwig ^{[1
]}

Fengel, Florian ^{[2
]}

Strese, Steffen ^{[2
]}

机构：

[1] TU Dortmund Univ, Chair Technol & Management, D-44221 Dortmund, Germany

[2] TU Dortmund Univ, Chair Innovat Management, D-44221 Dortmund, Germany

来源：

JOURNAL OF BUSINESS RESEARCH | 2024年 / 185卷

关键词：

Digital orientation; Digital transformation; Digital business strategy; Firm performance; Empirical research; Scale development; STRUCTURAL EQUATION MODELS; INFORMATION-TECHNOLOGY; ENTREPRENEURIAL ORIENTATION; STRATEGIC ORIENTATIONS; MANAGEMENT RESEARCH; BEHAVIORAL-RESEARCH; MARKET ORIENTATION; METHOD VARIANCE; PERFORMANCE; INNOVATION;

D O I：

10.1016/j.jbusres.2024.114895

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Firms keep struggling to realize the benefits of digital transformation processes. Research, therefore, proposes implementing a firm-wide organizational configuration with a digital orientation (DO) fostering digital innovation and transformation initiatives. However, exploration of DO remains somewhat constrained as existing measurement approaches are limited to secondary data. In this study, we develop a new scale to measure DO, specifically in survey-based research. Leveraging survey data from 1,488 top executives of German companies and drawing on the resource-based view, we empirically validate that our scale captures the performance- enhancing effects of DO.

引用

页数：15

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