Expanding the boundaries of digital orientation research: Scale development and validation

被引：0
|
作者：
Kindermann, Bastian [1 ]
Schmidt, Corinna Vera Hedwig [1 ]
Fengel, Florian [2 ]
Strese, Steffen [2 ]
机构：
[1] TU Dortmund Univ, Chair Technol & Management, D-44221 Dortmund, Germany
[2] TU Dortmund Univ, Chair Innovat Management, D-44221 Dortmund, Germany
来源：
JOURNAL OF BUSINESS RESEARCH | 2024年 / 185卷
关键词：
Digital orientation; Digital transformation; Digital business strategy; Firm performance; Empirical research; Scale development; STRUCTURAL EQUATION MODELS; INFORMATION-TECHNOLOGY; ENTREPRENEURIAL ORIENTATION; STRATEGIC ORIENTATIONS; MANAGEMENT RESEARCH; BEHAVIORAL-RESEARCH; MARKET ORIENTATION; METHOD VARIANCE; PERFORMANCE; INNOVATION;
D O I：
10.1016/j.jbusres.2024.114895
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Firms keep struggling to realize the benefits of digital transformation processes. Research, therefore, proposes implementing a firm-wide organizational configuration with a digital orientation (DO) fostering digital innovation and transformation initiatives. However, exploration of DO remains somewhat constrained as existing measurement approaches are limited to secondary data. In this study, we develop a new scale to measure DO, specifically in survey-based research. Leveraging survey data from 1,488 top executives of German companies and drawing on the resource-based view, we empirically validate that our scale captures the performance- enhancing effects of DO.
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页数：15
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