HUNTING FOR CREATIVITY: THE ROLE OF SCIENCE COMMUNICATORS IN EVALUATING SCIENTIFIC RESEARCH

Science communicators, including journalists and experts in the field of public relations in science, are often seen as an external and optional addition to the scientific community. Their influence on scientific practices and public perception of science is often underestimated, and their role is understood as a technical one: as a simple retelling of scientific research in a language understandable to the public. In this paper, using the example of such a criterion as "creativity", we propose to reconsider the role of science communicators more broadly. The paper shows that it is science communicators, rather than representatives of the scientific community, who should be the primary subjects of evaluating articles according to the criterion of creativity. The authors argue that the creativity of scientific research is an essential element in the development of science as a social phenomenon, rather than just a component of its internal operation. Science communicators are not considered as "external" actors in relation to science - their work has a significant impact on the fundamental criteria for scientific success, such as the establishment of scientific reputation, and influences the perception of science among the general public. They do not just describe research, they form ideas about the value aspects of science in society and influence the image of science, which is broadcast into the public space, selecting articles according to certain criteria that are not always the most significant in science, endowing scientific results with a special, socially relevant significance that is not explicitly presented in the texts of scientific articles. The activities of science communicators can influence the funding and development of a scientific field, its public and government support, its popularity among applicants, students and young scientists - and, consequently, the quality of scientific personnel involved in this field. In fact, science communicators turn out to be key architects of public, and often intrascientific, ideas about science and various scientific fields.