RESEARCH ON THE INFLUENCE OF ONLINE WORD-OF-MOUTH MANIPULATION ON CONSUMERS' PURCHASE INTENTION AND MENTAL HEALTH

被引:0
|
作者
Wang, Jianfu [1 ,2 ]
Huang, Zhifeng [1 ,2 ]
Wu, Lanxiang [1 ]
机构
[1] Quanzhou Normal Univ, Sch Business, Quanzhou 362000, Peoples R China
[2] Private Econ Dev Res Inst, Quanzhou, Peoples R China
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中图分类号
R5 [内科学];
学科分类号
1002 ; 100201 ;
摘要
MHBM030
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页数:1
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