EXPLORING THE MODERATING ROLE OF TECHNOLOGICAL COMPETENCE AND ARTIFICIAL INTELLIGENCE IN GREEN HRM

This research investigates the relationship between Green Human Resource Management (HRM) practices and environmental performance in organizations in Qatar. The novelty of the study lies in introducing artificial intelligence and technological competence as moderators in realizing the benefits of implementing Green HRM. Data was collected from 357 respondents from large manufacturing/service organizations in Qatar through questionnaire- based survey and analysed using structural equation modelling technique to test the hypothesized relationships among the variables. The findings of the study establish the significant role of Green HRM practices in fostering environmentally sustainable practices within organizations, with technological competence and artificial intelligence moderating the relationships. It was concluded that implementing Green HRM practices enhances the organization's environmental performance, reputation, and adherence to regulatory and industry standards. This research identifies the need for customized Green HRM strategies tailored to Qatar's specific environmental challenges and cultural context.