Examining the effects of ChatGPT on tourism and hospitality student responses through integrating technology acceptance model

被引：1
|
作者：
Zhu, Chris Zhen Gan [1 ,2 ]
Hall, C. Michael [3 ,4 ,5 ,6 ,7 ,8 ]
Fong, Lawrence Hoc Nang [9 ,10 ]
Lin, Feifei [11 ]
Naderi Koupaei, Sara [3 ]
机构：
[1] Shanghai Normal Univ, Shanghai Inst Tourism, Shanghai, Peoples R China
[2] Macao Univ Tourism, Fac Creat Tourism & Intelligent Technol, Macau, Peoples R China
[3] Univ Canterbury, Dept Management Mkt & Tourism, Christchurch, New Zealand
[4] Univ Oulu, Geog Res Unit, Oulu, Finland
[5] Linnaeus Univ, Sch Business & Econ, Kalmar, Sweden
[6] Lund Univ, Dept Serv Management & Serv Studies, Helsingborg, Sweden
[7] Taylors Univ, Sch Hospitality Tourism & Events, Subang Jaya, Malaysia
[8] Taylors Univ, Ctr Res & Innovat Tourism CRiT, Subang Jaya, Malaysia
[9] Univ Macau, Fac Business Adm, Macau, Peoples R China
[10] Univ Macau, Ctr Cognit & Brain Sci, Macau, Peoples R China
[11] Univ Sains Malaysia, Sch Housing Bldg & Planning HBP, George Town, Malaysia
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2024年 / 26卷 / 04期
关键词：
authenticity; ChatGPT; education; TAM theory; tourism and hospitality; INFORMATION;
D O I：
10.1002/jtr.2727
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
ChatGPT has gained increased attention as an artificial intelligence (AI)-based tool in the field of tourism and hospitality education in recent years. This study investigates the impact of perceived ease of use, perceived usefulness and authenticity on student attitude and intention to use ChatGPT by incorporating the concept of authenticity into the technology acceptance model (TAM) theoretical framework in tourism and hospitality education. This study found that authenticity had the strongest indirect effect on student intention to use ChatGPT compared with perceived ease of use and perceived usefulness. This study broadens the applicability of TAM theory in ChatGPT and provides practical insights into its application.
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收藏
页数：9
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