Strategic transformation from a traditional to an ambidextrous company in turbulent environments. The case of Corpaul

In an ever-changing competitive environment, companies must adapt and respond quickly to market fluctuations. In this process, some companies manage to strengthen their competitive advantage by balancing exploration and exploitation activities. Using case study methodology, this research aimed to understand how a traditional company becomes ambidextrous and strengthens its competitive advantage operating in a turbulent environment. The findings indicate that the company balances the exploration of new opportunities with the exploitation of existing ones, promoting sustainability and forging strategic alliances. Key lessons for companies in transformation processes include the importance of strategic collaborations and reconnecting with their original purpose to identify new opportunities and competitive advantages.