Comments on "How digital innovation has changed marketing: the good, the bad, the ugly"

被引：0

作者：

Babin, Barry J. ^{[1
]}

Herrmann, Jean-Luc ^{[2
]}

Ortinau, David J. ^{[3
]}

机构：

[1] Univ Mississippi, Dept Mkt, University, MS 38677 USA

[2] Univ Lorraine, Analyt & Profess Sales, CEREFIGE, Nancy, France

[3] Univ S Florida, Dept Mkt, Tampa, FL USA

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2024年 / 43卷 / 07期

关键词：

D O I：

10.1080/02650487.2024.2392952

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1111 / 1116

页数：6

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