Rural Land and its Pontential for Real Estate Development

The research focuses on the problem of rural land valuation, revealing the excessive income that the urbanization of rural land entails compared to the development of productive activity. The study refers to a context of an intermediate city with characteristics of aridity and seismicity, recognized as an "oasis city". This is the case in the Metropolitan Area of San Juan, Argentina, where the phenomenon acquires representative qualities due to its intensity and characteristics. The study intends to identify the real estate valuation processes that affect the availability of agroproductive land. This is a descriptive and relational research design, based on a case study, including fieldwork, semi-structured interviews, and a survey of land supply prices. The research produces scientific evidence about the significant increase in the prices of agricultural land that emerges from its real estate development potential. In this way, the study carried out produces scientific evidence about the differential valuation of expanding areas and the selective behavior of investments.