MARKETING STRATEGIES OF THE WOOD-BASED SECTOR COMPANIES

被引：0

作者：

Kaputa, V ^{[1
]}

Taborecka, J. ^{[2
]}

Mat'ova, H. ^{[1
]}

机构：

[1] Tech Univ Zvolen, Fac Wood Sci & Technol, Dept Mkt Trade & World Forestry, Zvolen, Slovakia

[2] Matej Bell Univ Banska Bystrica, Fac Econ, Dept Corp Econ & Management, Banska Bystrica, Slovakia

来源：

CURRENT TRENDS AND CHALLENGES FOR FOREST-BASED SECTOR: CARBON NEUTRALITY AND BIOECONOMY | 2023年

关键词：

marketing strategy; wood-based sector; green values of company;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The article deals with the identification, analysis, and evaluation of the strategies of companies in the wood-based sector aimed at achieving environmental and social goals. We point out how the "green values" of companies influence not only the creation of the marketing mix, but also corporate strategy as such. Within Europe, the Nordic countries traditionally excel in their approach to the bioeconomy, or circular economy. These paradigms are incorporated into company strategies and the excellence of wood products is communicated to stakeholders.

引用

页码：241 / 245

页数：5

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