DATA-DRIVEN CUSTOMER SEGMENTATION BASED ON ONLINE REVIEW ANALYSIS AND CUSTOMER NETWORK CONSTRUCTION

被引:0
|
作者
Park, Seyoung [1 ]
Kim, Harrison M. [1 ]
机构
[1] Univ Illinois, Dept Ind & Enterprise Syst Engn, Enterprise Syst Optimizat Lab, Urbana, IL 61801 USA
关键词
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Recently, many studies on product design have utilized online data for customer analysis. However, most of them treat online customers as a group of people with the same preferences while customer segmentation is a key strategy in conventional market analysis. To supplement this gap, this paper proposes a new methodology for online customer segmentation. First, customer attributes are extracted from online customer reviews. Then, a customer network is constructed based on the extracted attributes. Finally, the network is partitioned by modularity clustering and the resulting clusters are analyzed by topic frequency. The methodology is implemented to a smartphone review data. The result shows that online customers have different preferences as offline customers do, and they can be divided into separate groups with different tendencies for product features. This can help product designers to draw segment-based design implications from online data.
引用
收藏
页数:10
相关论文
共 50 条
  • [21] A Data-Driven Network Analysis Approach to Predicting Customer Choice Sets for Choice Modeling in Engineering Design
    Wang, Mingxian
    Chen, Wei
    [J]. JOURNAL OF MECHANICAL DESIGN, 2015, 137 (07)
  • [22] A Data-Driven Customer Profiling Method for Offline Retailers
    Zuo, Huahong
    Yang, Sike
    Wu, Hailong
    Guo, Wei
    Wang, Lina
    Chen, Xiao
    Su, Yingqiang
    [J]. COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE, 2022, 2022
  • [23] Customer segmentation based on neural network ensemble
    Wang, Ping
    Zhu, Bangzhu
    [J]. Fifth Wuhan International Conference on E-Business, Vols 1-3: INTEGRATION AND INNOVATION THROUGH MEASUREMENT AND MANAGEMENT, 2006, : 2343 - 2345
  • [24] TRANSACTION DATA BASED HOTEL CUSTOMER SEGMENTATION
    Chalupa, Stepan
    [J]. PROCEEDINGS OF THE 10TH INTERNATIONAL SCIENTIFIC CONFERENCE: KARVINA PH.D. CONFERENCE ON BUSINESS AND ECONOMICS, 2017, : 74 - 82
  • [25] Systematic Service Product Requirement Analysis with Online Customer Review Data
    Jones, Isaac A.
    Kim, Kyoung-Yun
    [J]. JOURNAL OF INTEGRATED DESIGN & PROCESS SCIENCE, 2015, 19 (02) : 25 - 48
  • [26] Conceptualizing customer value in data-driven services and smart PSS
    Rapaccini, Mario
    Adrodegari, Federico
    [J]. COMPUTERS IN INDUSTRY, 2022, 137
  • [27] Customer Segmentation on Mobile Online Behavior
    Zhao Han
    Zhang Xiao-hang
    Wang Qi
    Zhang Ze-cong
    Wang Cen-yue
    [J]. 2014 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (ICMSE), 2014, : 103 - 109
  • [28] Data-driven supply chains, manufacturing capability and customer satisfaction
    Chavez, Roberto
    Yu, Wantao
    Jacobs, Mark A.
    Feng, Mengying
    [J]. PRODUCTION PLANNING & CONTROL, 2017, 28 (11-12) : 906 - 918
  • [29] Customer online shopping experience data analytics Integrated customer segmentation and customised services prediction model
    Wong, Eugene
    Wei, Yan
    [J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2018, 46 (04) : 406 - 420
  • [30] Online customer experience: a review based on theories
    Goyal, Mehak
    Deshwal, Pankaj
    [J]. INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2024, 21 (1-2)