Principles for advertising responsibly using generative AI

被引：0
|
作者：
Sands, Sean [1 ]
Campbell, Colin [2 ]
Ferraro, Carla [1 ]
Demsar, Vlad [1 ]
Rosengren, Sara [3 ]
Farrell, Justine [2 ]
机构：
[1] Swinburne Univ Technol, Dept Management & Mkt, Hawthorn, Australia
[2] Univ San Diego, San Diego, CA 92110 USA
[3] Stockholm Sch Econ, Ctr Retailing, Stockholm, Sweden
来源：
ORGANIZATIONAL DYNAMICS | 2024年 / 53卷 / 02期
关键词：
Generative AI; Artificial intelligence; Machine learning; Marketing; Advertising; Ethics;
D O I：
10.1016/j.orgdyn.2024.101042
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页数：5
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