Principles for advertising responsibly using generative AI

被引：0
|
作者：
Sands, Sean [1 ]
Campbell, Colin [2 ]
Ferraro, Carla [1 ]
Demsar, Vlad [1 ]
Rosengren, Sara [3 ]
Farrell, Justine [2 ]
机构：
[1] Swinburne Univ Technol, Dept Management & Mkt, Hawthorn, Australia
[2] Univ San Diego, San Diego, CA 92110 USA
[3] Stockholm Sch Econ, Ctr Retailing, Stockholm, Sweden
来源：
ORGANIZATIONAL DYNAMICS | 2024年 / 53卷 / 02期
关键词：
Generative AI; Artificial intelligence; Machine learning; Marketing; Advertising; Ethics;
D O I：
10.1016/j.orgdyn.2024.101042
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页数：5
相关论文
共 50 条
  • [1] How to use generative AI more responsibly
    Dancy, Christopher L.
    [J]. NATURE REVIEWS PSYCHOLOGY, 2024, 3 (08): : 501 - 502
  • [2] Digital Advertising in the Age of Generative AI
    Baek, Tae Hyun
    [J]. JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, 2023, 44 (03): : 249 - 251
  • [3] Design Principles for Generative AI Applications
    Weisz, Justin D.
    He, Jessica
    Muller, Michael
    Hoefer, Gabriela
    Miles, Rachel
    Geyer, Werner
    [J]. PROCEEDINGS OF THE 2024 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYTEMS (CHI 2024), 2024,
  • [4] Generative AI and copyright: principles, priorities and practicalities
    Lim, Daryl
    [J]. JOURNAL OF INTELLECTUAL PROPERTY LAW & PRACTICE, 2023, 18 (12) : 841 - 842
  • [5] ACM Issues Principles for Generative AI Technologies
    不详
    [J]. COMMUNICATIONS OF THE ACM, 2023, 66 (11) : 14 - 14
  • [6] The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
    Golab-Andrzejak, Edyta
    [J]. CYBERNETICS AND SYSTEMS, 2023,
  • [7] To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
    Osadchaya, Elena
    Marder, Ben
    Yule, Jennifer A.
    Yau, Amy
    Lavertu, Laura
    Stylos, Nikolaos
    Oliver, Sebastian
    Angell, Rob
    de Regt, Anouk
    Gao, Liyu
    Qi, Kang
    Zhang, Will Zhiyuan
    Zhang, Yiwei
    Li, Jiayuan
    Alrabiah, Sara
    [J]. BUSINESS HORIZONS, 2024, 67 (05) : 571 - 581
  • [8] AI topics - A responsibility to celebrate AI responsibly
    Buchanan, BG
    Glick, J
    [J]. AI MAGAZINE, 2002, 23 (01) : 87 - 94
  • [9] Prompt Engineering Principles for Generative AI Use in Extension
    Hill, Paul A.
    Narine, Lendel K.
    Miller, Aubree L.
    [J]. JOURNAL OF EXTENSION, 2024, 62 (03):
  • [10] Guiding principles of generative AI for employability and learning in UK universities
    Nartey, Emmanuel K.
    [J]. COGENT EDUCATION, 2024, 11 (01):
12345