PERSUASIVE DESIGN TO ADDRESS SUSTAINABILITY IN ENGINEERING EDUCATION

Sustainable design is becoming a common practice since there is a global interest in protecting the environment and enhancing the health and well-being of human beings. However, sustainability is a complex issue. The relationship and balance between environmental, economic, and social demands during the design process require an understating of systems, environment and human behaviour, and business perspective. Consequently, there is a need to provide engineering students with design knowledge and tools for sustainable design. One tool is persuasive design since this approach influences the users' behaviours and decisions. The change of behaviour of consumers might have a significant impact on waste, contamination, energy and materials consumption, and other sustainability indicators. This paper presents a list of strategies for persuasive design and a pedagogical model to introduce them to engineering design education. The pedagogical model focuses on applying persuasive design for sustainable design and its ethical dimension.