LINGUISTIC FEATURES OF JAPANESE ADVERTISING AS A CULTURAL PHENOMENON

被引：0

作者：

Bukriienko, Andrii ^{[1
]}

Komarnytska, Tamara ^{[2
]}

Komisarov, Kostiantyn ^{[1
]}

Naumova, Yuliya ^{[3
]}

Vozniuk, Hanna ^{[3
]}

机构：

[1] Borys Grinchenko Kyiv Metropolitan Univ, 18-2 Bulvarno Kudriavska Str, UA-04053 Kiev, Ukraine

[2] Taras Shevchenko Natl Univ Kyiv, 60 Volodymyrska Str, UA-01033 Kiev, Ukraine

[3] Kyiv Natl Linguist Univ, 73 Velyka Vasylkivska Str, UA-03680 Kiev, Ukraine

来源：

AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH | 2024年 / 14卷 / 01期

关键词：

Japanese advertising; culture; language; globalization; loanwords;

D O I：

暂无

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

The article makes an attempt of interdisciplinary comprehension of the phenomenon of modern Japanese advertising as cultural, social, and linguistic phenomenon. Traditional features of Japanese advertising and methods of influencing consumers' buying decisions are analyzed, with subsequent transition to research of English borrowings in Japanese advertising texts, as well as cultural implications of these borrowings processes.

引用

页码：121 / 127

页数：7

共 50 条

[41] Implicit socio-cultural values in French advertising discourse. Linguistic and semiotic approach
Gil Casadomet, Aranzazu
CEDILLE-REVISTA DE ESTUDIOS FRANCESES, 2021, (19): : 689 - 693
[42] ANIMALS IN JAPANESE ADVERTISING
不详
ANTHROZOOS, 1993, 6 (01): : 50 - 51
[43] Japanese Advertising in Magazines
Lewin, Kurt
PSYCHOLOGISCHE FORSCHUNG, 1926, 7 : 289 - 290
[44] THE WEST IN JAPANESE ADVERTISING
GOKHALE, R
ECONOMIC AND POLITICAL WEEKLY, 1982, 17 (22) : M57 - M59
[45] ADVERTISING AND CULTURAL POLITICS
KOLESNIK, S
JOURNAL OF COMMUNICATION, 1991, 41 (02) : 46 - 54
[46] CULTURAL PRACTICES OF ADVERTISING
Yuvkovets'ka, Y. O.
NATIONAL ACADEMY OF MANAGERIAL STAFF OF CULTURE AND ARTS HERALD, 2013, (01): : 63 - 66
[47] Complexity and (socio) linguistic phenomenon
Bastardas i Boada, Albert
LLENGUA SOCIETAT I COMUNICACIO, 2013, (11): : 5 - 14
[48] THE SINGULARITY OF THE LINGUISTIC PHENOMENON OF AFRIKAANS
BULLIER, AJ
ETUDES ANGLAISES, 1991, 44 (01): : 79 - 90
[49] The Putin Phenomenon: the linguistic Background
Weiss, Daniel
RUSSIAN REVIEW, 2011, 70 (04): : 723 - 724
[50] Linguistic versus cultural relativity: On Japanese-Chinese differences in picture description and recall
Tajima, Yayoi
Duffield, Nigel
COGNITIVE LINGUISTICS, 2012, 23 (04) : 675 - 709

← 1 2 3 4 5 →