Artificial Intelligence in higher education: opportunities and challenges

The article reveals the meaning of the concept of artificial intelligence and proves the necessity of its application in the educational space. The purpose of the article is to show the importance of artificial intelligence as an educational and entertainment tool in higher education. The methodological concept is aimed at ensuring the effectiveness of students' education with the help of artificial intelligence. The research results show the types (weak and strong), directions, functions of artificial intelligence; the importance of edutainment in higher education and its main principles are revealed. Artificial intelligence is presented as a toolkit of edutainment in higher education and the importance of using artificial intelligence functions for edutainment in US higher education to improve human skills and abilities is shown. The significance of the avatar and virtual teacher in the educational process is revealed. During the research and experimental work, we singled out the leading factors of the actualization of the ideas of artificial intelligence as an educational and entertainment toolkit in the modern theory and practice of training students of higher education.