THE IMPACT OF ENTERPRISE DIGITAL TRANSFORMATION ON GREEN TECHNOLOGY INNOVATION IN MANUFACTURING: A FACTOR FLOW PERSPECTIVE

Harnessing enterprise digital transformation to drive green technological innovation and achieve carbon reduction goals is an inevitable trend amid carbon reduction efforts. This study analyzed the impact of digital transformation on green technological innovation and the mediating role of innovation factors through a regression analysis model. The results indicate that digital transformation impacted the quantity of green technology innovation significantly more than quality. This impact was mediated by knowledge capital, human capital, physical capital, and innovation consciousness. The positive influence of digital transformation on green technology innovation varied based on corporate ownership nature and geographical location. Furthermore, the negative impact of green technology innovation on corporate value diminished over time. It is imperative for multiple stakeholders, including governments and enterprises, to collaborate in promoting innovation mobility. They should fully leverage the impact of digital transformation to enhance the quality and quantity of green technological innovation.