Fintech Innovation Adoption in the Digital Payments Landscape Amidst the Pandemic: Empirical Evidence and Future Outlook

被引:0
|
作者
Shalini, Velappan [1 ]
Sabitha, Devarajulu [2 ]
机构
[1] Indian Inst Management Trichy, Tiruchirappalli 620024, Tamil Nadu, India
[2] Pk Natl Bank, Monroe, NC USA
关键词
Digital payments; Fintech adoption; technology; innovation diffusion; UPI; SYSTEMS;
D O I
10.1177/22779752241259506
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
This research evaluates the adoption of digital payment products launched by the National Payments Corporation of India using the Bass diffusion model. The study contributes to Fintech adoption literature and provides empirical and theoretical insights based on historical digital payments data. The findings show that imitation plays a significant role in adoption, with a slow initial adoption followed by acceleration. Among several payment products, UPI (Unified Payments Interface) stands out as the most successfully adopted product. The study highlights the relevance of the Bass diffusion model for estimating adoption rates and offers insights for international regions considering UPI-based payment systems. The results indicate varying adoption rates for different payment products and pronounced impact of imitations, with some experiencing slower adoption post-COVID-19 and others yet to achieve widespread adoption. The results aid business planning in estimating market potential, resource allocation, product development and strategic direction. Regulatory authorities can use this insight to enhance financial inclusion and promote lesser paper cash transactions which lead to socio-economic and business transformation.
引用
收藏
页数:9
相关论文
共 50 条
  • [41] Digital Economy, Regional Cooperative Innovation and Green Innovation Efficiency: Game Model and Empirical Evidence Based on Regions in China
    Xu, Hongdan
    Wang, Jiuhe
    SUSTAINABILITY, 2024, 16 (12)
  • [42] Empirical Evidence on Knowledge Transfer Between Younger and Older Employees. The State of the Art and Outlook for Future Research
    Rinker, Laura
    Fasbender, Ulrike
    PSYCHOLOGISCHE RUNDSCHAU, 2024,
  • [43] Digital economy, spatial spillover and industrial green innovation efficiency: Empirical evidence from China
    Li, Guangqin
    Li, Xiaoge
    Huo, Lingzhi
    HELIYON, 2023, 9 (01)
  • [44] Effect of digital transformation on enterprises' green innovation: Empirical evidence from listed companies in China
    Tang, Maogang
    Liu, Yinlin
    Hu, Fengxia
    Wu, Baijun
    ENERGY ECONOMICS, 2023, 128
  • [45] Nonlinear impact of digital innovation on regional economic growth: empirical evidence from Chinese data
    Du, Danli
    Jian, Xiaojie
    TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT, 2023,
  • [46] Digital inclusive finance and enterprise innovation-Empirical evidence from Chinese listed companies
    Xiong, Mingzhao
    Li, Wenqi
    Xian, Brain Teo Sheng
    Yang, Ao
    JOURNAL OF INNOVATION & KNOWLEDGE, 2023, 8 (01):
  • [47] Can digital transformation promote the green innovation quality of enterprises? Empirical evidence from China
    Huang, Yang
    Lau, Chau-wa
    PLOS ONE, 2024, 19 (03):
  • [48] Digital Transformation, Corporate Innovation, and International Strategy: Empirical Evidence from Listed Companies in China
    Gao, Fuxia
    Lin, Chuan
    Zhai, Haomiao
    SUSTAINABILITY, 2022, 14 (13)
  • [49] The impact of digital infrastructure on provincial green innovation efficiency-empirical evidence from China
    Hu, Jingwei
    Chen, Huaichao
    Fan, Jianhong
    He, Zhimin
    ENVIRONMENTAL SCIENCE AND POLLUTION RESEARCH, 2024, 31 (06) : 9795 - 9810
  • [50] Digital technology innovation and synergy of pollution control and carbon reduction: empirical evidence from digital patents in Chinese cities
    Feng, Yuan
    Li, Ying
    Nie, Changfei
    ECONOMIC CHANGE AND RESTRUCTURING, 2024, 57 (06)