Interactive Video Application: A web-based open-source framework to build interactive videos

This article introduces Interactive Video Application (IVA), an open source, web-based framework for creating and deploying interactive videos in the cloud. IVA has been designed and developed with modularity and scalability in mind, using a state-of-the-art technological stack. A detailed description of the architecture that supports IVA is discussed to facilitate and promote its extension by other developers. The interactive components supported by IVA are easily specified in a YAML file format. IVA facilitates the integration of new interactive components and includes an analysis module that supports metrics related to performance, events, and how users interact with the video. Researchers from areas such as education, marketing or entertainment, among others, can benefit from the functional capabilities offered by IVA. The article also presents a case study on the creation of an interactive video.