Schadenfreude and purchase intention for counterfeit luxury brands among Iranian consumers

被引：0

作者：

Salimian, Soheyla ^{[1
,2
]}

Mirmehdi, Seyed Mehdi ^{[2
,3
]}

Salehzadeh, Reza ^{[1
]}

Moraadipoor, Saeed ^{[4
]}

机构：

[1] Univ Isfahan, Dept Management, Esfahan, Iran

[2] Shahid Ashrafi Esfahani Univ, Dept Management, Esfahan, Iran

[3] Malayer Univ, Dept Management, Hamadan, Iran

[4] Univ Guilan, Dept Management, Rasht, Iran

来源：

JOURNAL OF ISLAMIC MARKETING | 2024年

关键词：

Schadenfreude; Personality; Brand hate; Counterfeit brands; Luxury brands; Corporate social irresponsibility; CORPORATE SOCIAL-RESPONSIBILITY; MODERATING ROLE; ATTITUDES; PRODUCT; GOODS; SATISFACTION; CONSUMPTION; SYMPATHY; IMPACT; ROLES;

D O I：

10.1108/JIMA-06-2023-0165

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

PurposeThe purpose of this study is to investigate the impact of brand hate, personality traits (jealousy and sadism) and corporate social irresponsibility (CSI) on schadenfreude and the effects of brand hate, CSI and schadenfreude on purchase intention for counterfeit luxury brands (CLBs).Design/methodology/approachThe statistical population of this study is consumers of luxury and CLB. Simple random sampling method was used, and data from 200 questionnaires were analyzed through structural equation modeling and SPSS 20 and AMOS 20 software.FindingsThe results indicated that brand hate, personality traits (jealousy and sadism) and CSI have a direct positive effect on schadenfreude. In addition, brand hate, CSI and schadenfreude have a direct positive effect on purchase intention for CLB.Originality/valueTO the best of the authors' knowledge, this research is among the first to evaluate the impact of brand hate, personality traits and CSI on schadenfreude and purchase intention.

引用

页数：19

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