Schadenfreude and purchase intention for counterfeit luxury brands among Iranian consumers

被引：0
|
作者：
Salimian, Soheyla [1 ,2 ]
Mirmehdi, Seyed Mehdi [2 ,3 ]
Salehzadeh, Reza [1 ]
Moraadipoor, Saeed [4 ]
机构：
[1] Univ Isfahan, Dept Management, Esfahan, Iran
[2] Shahid Ashrafi Esfahani Univ, Dept Management, Esfahan, Iran
[3] Malayer Univ, Dept Management, Hamadan, Iran
[4] Univ Guilan, Dept Management, Rasht, Iran
来源：
JOURNAL OF ISLAMIC MARKETING | 2024年
关键词：
Schadenfreude; Personality; Brand hate; Counterfeit brands; Luxury brands; Corporate social irresponsibility; CORPORATE SOCIAL-RESPONSIBILITY; MODERATING ROLE; ATTITUDES; PRODUCT; GOODS; SATISFACTION; CONSUMPTION; SYMPATHY; IMPACT; ROLES;
D O I：
10.1108/JIMA-06-2023-0165
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
PurposeThe purpose of this study is to investigate the impact of brand hate, personality traits (jealousy and sadism) and corporate social irresponsibility (CSI) on schadenfreude and the effects of brand hate, CSI and schadenfreude on purchase intention for counterfeit luxury brands (CLBs).Design/methodology/approachThe statistical population of this study is consumers of luxury and CLB. Simple random sampling method was used, and data from 200 questionnaires were analyzed through structural equation modeling and SPSS 20 and AMOS 20 software.FindingsThe results indicated that brand hate, personality traits (jealousy and sadism) and CSI have a direct positive effect on schadenfreude. In addition, brand hate, CSI and schadenfreude have a direct positive effect on purchase intention for CLB.Originality/valueTO the best of the authors' knowledge, this research is among the first to evaluate the impact of brand hate, personality traits and CSI on schadenfreude and purchase intention.
引用
收藏
页数：19
相关论文
共 50 条
  • [1] Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand
    Marticotte, Francois
    Arcand, Manon
    [J]. JOURNAL OF BUSINESS RESEARCH, 2017, 77 : 175 - 183
  • [2] Original or counterfeit luxury fashion brands? The effect of social media on purchase intention
    Morra, Maria Cristina
    Gelosa, Valeria
    Ceruti, Francesca
    Mazzucchelli, Alice
    [J]. JOURNAL OF GLOBAL FASHION MARKETING, 2018, 9 (01) : 24 - 39
  • [3] Determining the Factors That Influence the Intention to Purchase Luxury Fashion Brands of Young Consumers
    Unal, Sevtap
    Deniz, Elif
    Akin, Nisa
    [J]. EGE ACADEMIC REVIEW, 2019, 19 (02) : 221 - 236
  • [4] Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants
    Mayasari, Iin
    Haryanto, Handrix Chris
    Wiadi, Iyus
    Wijanarko, Adrian Azhar
    Abdillah, Willy
    [J]. GADJAH MADA INTERNATIONAL JOURNAL OF BUSINESS, 2022, 24 (01) : 1 - 24
  • [5] Why Do Consumers Buy Counterfeit Luxury Brands?
    Wilcox, Keith
    Kim, Hyeong Min
    Sen, Sankar
    [J]. JOURNAL OF MARKETING RESEARCH, 2009, 46 (02) : 247 - 259
  • [6] What drives Kuwaiti consumers to purchase luxury brands?
    Mostafa, Mohamed M.
    Arnaout, Jean-Paul
    [J]. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, 2020, 30 (01): : 86 - 102
  • [7] Purchase intention for luxury brands: A cross cultural comparison
    Bian, Qin
    Forsythe, Sandra
    [J]. JOURNAL OF BUSINESS RESEARCH, 2012, 65 (10) : 1443 - 1451
  • [8] The Effect of Perceived Value on Purchase Intention of Counterfeit Luxury Products
    Duan, Xiaoyan
    Su, Ling
    [J]. PROCEEDINGS OF 2015 CHINA MARKETING INTERNATIONAL CONFERENCE: BIG DATA, CULTURAL DIFFERENCE AND MARKETING, 2015, : 344 - 356
  • [9] Willingness to purchase counterfeit luxury brands: A cross-cultural comparison
    Tuncel, Niray
    [J]. INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2022, 46 (02) : 494 - 514
  • [10] The Effect of Word-of-Mouth on the Purchase of Genuine and Counterfeit Luxury Brands
    Poon, Patrick
    Chan, T. S.
    Wang, Wei
    [J]. CHALLENGES AND OPPORTUNITIES OF GLOBAL BUSINESS IN THE NEW MILLENNIUM: CONTEMPORARY ISSUES AND FUTURE TRENDS, 2011, 20 : 521 - 528
12345